Top 5 Reasons to Invest in a Professional Market Funnel vs. Doing It Yourself

A market funnel is a great way to discover, nurture, and land leads. It’s a flexible tool that allows you to control your client’s journey from introduction to purchase (and so much more!) But taking on building and maintaining your own funnel can be daunting. 

Why Invest in a Professional Market Funnel

1. Lower Cost in the Long-Run

Getting a funnel professionally built will save you time and money (no hassle or research!) A professional team will be able to assemble a funnel using the ideal service that best fits your needs. They can maintain it seamlessly and effectively. In the future you may even be able to transition to running it on your own.

Even if you perfect your funnel errors and obstacles can still occur. Certain industry and regional regulations can be difficult to navigate. If you breach a policy or surpass allotted bounce-backs/batch messages your account may be jeopardy of being flagged as spam or worse. Using a professional service will avoid costly fixes and prevent your account from being suspended or shut down. 

2. Plug Your Leaks 

Learning how to properly maintain and “read” your funnel takes experience and constant attention. This isn’t ideal for business owners who don’t want to babysit their funnel. Hiring a professional to monitor and fix leaks as (or before) they occur is a great solution if you want to reap all the benefits and dedicate more of your time/energy to other areas of your business. 

A leak will cost you business. But if you don’t know what you’re looking for, you won't know where you’re losing leads.

Unfortunately, finding one leak may not solve all your problems. It's like a cartoon when the one leak is plugged and water shoots out in three new places. To keep your funnel working seamlessly hire a team equipped to properly address leaks. Eventually, (if you want) a professionally designed system can be inherited as a turn-key product with proven success.

3. Spare Yourself from Intensive Set-up 

Hiring a professional team will save you a lot of time.

It might surprise you how long the research process is to find the right marketing service provider and set up your perfect funnel.Trying out different services on your own adds up. Exhausting all free trials can leave you feeling pressured to make a choice.  Unfortunately, this may lead to getting locked into a long-term contract for a service that doesn’t suit your needs and once you switch providers the entire process of set-up and training restarts, costing you more time and labor. 

Professionals will help you avoid that teadious phase. They are familiar with all the most popular systems and will make recommendations of necessary integrations. It will give you peace-of-mind to know that your funnel was set-up correctly from the beginning. An experienced funnel builder utilizes each provider's capabilities to give you a powerhouse tool.

If you want to run a no-fuss and seamless program save yourself time (and grief) by utilizing a professional build. 

4. Avoid the Costly Learning Curve Labor 

A professional service will not only avoid this costly curve, but will yield desired results faster. Level-up instantly when you start with a professional set-up that has the advantage of industry experience.

Every system has quirks. No matter your level of familiarity with market funnels, you’ll need to invest time into training yourself (or team) on how to run the funnel and marketing software. Depending on the provider you choose, this process can take anywhere from a few weeks to months. So why not begin with a flawless and professional set up? That way if you choose to take over running it, you'll have a huge advantage regarding the training/transition of their team to yours. 

5. Use Tool to Its Fullest Potential 

Even the best tool can’t get the job done without a competent craftsperson. Don’t pay for the best if you’re not able to use it to the fullest capabilities. Many users miss opportunities or features with popular service providers simply because they don't have access to insider intel or may be intimidated by obscure interfaces.  

When you invest in something you should see a return. Make the most of this investment by doing it professionally. Experience pays off.  If you want a lucrative and long-lasting solution, don't cut corners.

Are you interested in improving your marketing functionality? The tools in your toolkit can make a huge difference! The perfect market funnel can generate, convert, and maintain leads with ease. Expand your clientele and build up your business. Let us help make this year your most profitable year ever! 

Why Some Choose to "DIY" thier funnel 

1. Lower Up-Front Cost

Making your own funnel can be a cheaper option.

Choose which service provider works best for your budget. A marketing service is a great option for those wanting to create a funnel on their own. These services give you the tools you need to create a powerful and effective funnel. Using them as a foundation will make your job easier. 

Once you’ve done your research and found the service provider that matches your budget and needs you can begin to customize your funnel. Working with a powerful and established provider will give you the peace-of-mind of having experts backing your funnel’s functionality and effectiveness. 

Keep in mind all services require some integrations and additional costs. They also require extensive training and "break-in" periods. 

2. Control

If you want to be in the driver’s seat for the entire process, making your own funnel start-to-finish will give you the most amount of control. You know your business best. Get exactly what you need out of a market funnel. Adjust what you want to focus on to get the most beneficial and effective results. 

When you design a funnel write down a list of your top priorities. Make the most out of your funnel by isolating what specific function that it needs to perform. The more specific you make this, the better you can track your data. Keeping accurate data will allow you to measure the success of your funnel and adjust as needed. 

3. New Skill Acquisition

Creating your own market funnel may be challenging, but it is rewarding. Depending on the SaaS or CRM used you may have to learn some basic coding skills. For less-technically inclined business leaders this is an exciting sink-or-swim opportunity to improve their skills. While it may seem intimidating, most providers have plenty of resources like support staff and webinars to teach  users what they need to know. 

You’ll also learn what critical pieces of data mean and how to take better advantage of your metrics. A funnel gives you a precise image of what your customers respond to and don’t respond to. Learning how to “read” your funnel will benefit your marketing intuition and improve your future strategies. 

When it comes to creating the best marketing tools for your business, you'll need to decide which path to take. Are you willing to go the extra mile and figure it out on your own? Or do you want to take a  guaranteed route to success with plenty of rest stops and success check-points? You know what's best for your business based your ability and availability.  

Putting it all together 

For those business leaders who are confident they can DIY their own market funnel, we applaud you. 

But there is no shame in making an informed decision that includes some guidance. This type of marketing tool can be overwhelming to start and tricky to run. Hiring a professional team will save you headaches (and money) in the long run. Avoid hours of trial-and-error and a get powerhouse product that's designed to succeed from day one!

With so many options and variations, we can guide you towards the ideal funnel for your business and target demographic. 

Reach out to learn more about our marketing funnel services.

If you want to create a reliable and professional marketing funnel we can help!

Book a free 1-hour Breakthrough Consultation with us.

Erickson Business Coaching

Erickson Business Coaching, Inc. is a training and coaching company dedicated to helping skilled professionals build successful practices.

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December 3, 2020