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Some of Ed's Articles

Who is your ideal customer? Every business, no matter what it does, needs to be very clear on who they serve. This is one of the single most common sources of trouble I see in businesses. They aren’t clear on who their ideal customer is.......

No one starts a business with dreams of scraping by. What we all wish for is to achieve the good life. To have all the money we will ever need and all the freedom to enjoy it. But the reality for too many business owners......

What’s the first thing you do when you have to go someplace you’ve never been? You look at a map to figure out how to get there. Either you or your GPS plots the best route to get where you’re going. Why should it be......

“The only thing worse than being blind is having sight but no vision.” – Helen Keller The business press is full of fawning articles about visionaries and their vision. It makes you think these are rare, special people with qualities us mere mortals could never......

Last week we talked about the importance of having a purpose in your business. Today, I want to give you some tips for how to put that purpose to work in your business.   After all, you didn’t go through the whole exercise to define......

Have you ever stopped to ask yourself why you have a business? When I ask business owners this question, I often get some version of “to make money.” It is often delievered in a tone that screams “are you stupid?” “Money for who?” I ask.......

If you were building a house, would you try to make the walls stand up on whatever ground was beneath you? Of course not. You would make sure there was a proper foundation to hold everything else up. So why aren’t you doing that with......

About Ed
I’ve been helping businesses get better at what they do for 20 years.
 
When I started my first company, I thought I knew how to run a business. In reality, I had no idea what I was doing. I learned how to keep things moving in the right direction, but still felt like the business owned me. I resigned myself to thinking that’s how it is when you’re the owner.
 
I learned that it could be so much better. I learned my business could operate well and be profitable and it could serve my values, priorities, and life. Finally, I could have what I had dreamed of from the beginning – a business that worked for me.
 
Today I’m driven to help small business owners take the journey I’ve taken. As a coach, consultant, and speaker, I show business owners how to transform their companies. Together, we create a business that works, then scale it as far as the owner wants to go.
 
I’ve walked a mile – or ten – in the small business owner’s shoes. I’ve lived the frustrations and I’ve lived the profound relief of discovering a better way. I will help make your business work better and grow. More importantly, I’ll show you how to make your business work better for you.
What Some of Ed's Clients Say