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Not getting new clients as quickly and easily as you’d like?
Get crystal clear on your perfect client and craft an offer they can’t resist, so you can easily land the right clients who are willing to pay a premium to work with you.
"I’m great at what I do, and the clients I get love me, but finding and closing new business is hard. And far too often, when I do get a client, it’s for less money than I want to make. How do I get the people I want to work with to want to work with me? And be happy to pay for it?"
That thought has crossed the mind of nearly every skilled professional who has ever ventured out on their own.
How many times have you been frustrated by prospects who just didn’t get how much you could help them? How many times have your thoughtful explanations of what you could do for them been met with glazed eyes and blank stares?
And to add insult to injury...when you do get someone interested, you often have to discount your fee to get them to work with you.
This is not what you pictured when you set out on your own.
Not. At. All.
Instead of living the dream and earning great money, you're constantly scrambling to get enough business to scrape by. Instead of daydreaming about the next epic trip you're going to take your family on, you're carefully planning how to make ends meet.
Maybe you're even starting to contemplate the unthinkable - closing the doors and going back to work for someone else.
It frustrating. It’s terrifying. And it’s fixable.
Imagine having a step-by-step roadmap that leads you straight to your perfect client, skyrockets your conversion rate, and allows you to fill your client pipeline like never before.
Imagine having the formula that lets you get new clients - practically on demand - who are exactly the people you want to work with. And being able to offer them a service that they can't resist.
When you're at some function explaining what you do, you'll have replaced the familiar response of "oh." with "Tell me more!" or "How can I get that?!"
That's all possible when you use the Client Attraction Formula to craft the perfect offer for the perfect client.
When I started my first business, I thought I'd have more work than I knew what to do with.
I started a consulting firm doing what I had done for other people for years. I had a lot of contacts. Clients liked me. All I had to do was throw up a website, make a few phone calls, and the business would start rushing in.
What I got instead was a lot of nothing.
I tried all kinds of things to get in front of prospects.
I hired at least 4 different companies promising to fill my practice with clients by setting appointments.
I took courses on how to get new clients by connecting with people on LinkedIn.
I learned how to create marketing funnels on facebook.
None of it worked very well.
I had to fix this because going back to a job was not something I wanted to do. And I had no idea what the problem was.
Then I heard a game-changing bit of advice...
A great offer can still succeed with mediocre marketing, but the best marketing in the world can't make up for a bad offer.
When I was really honest with myself, I was making a generic, "me-too" offer to basically anyone who would take my call. I was setting myself up to fail from the start.
As soon as I got serious about zeroing in on the best prospects for my business and making them an offer that exactly solved their problem, things turned around. That business has been going strong for over a decade now.
Now, I've put the process I followed and have taught to dozens of business owners who've worked with me privately into a 10-week course.
Perfect Clients Now! is the result of my 20+ years as a corporate marketing consultant, my own struggle to overcome the same mistakes so many small business owners make, and my work with professionals on their own practices to get them out of their rut and start bringing in all the clients they need at the fees they want.
At the heart of Perfect Clients Now! is the Client Attraction Formula.
Problem + Result + Identity + Solution + Message = Success!
We'll work through each part together. And by the time we're done, getting your perfect clients to “yes!” will be so easy, you’ll start to think you have an unfair advantage.
10 weeks from now you’ll have the confidence and peace of mind that comes from holding the key to getting new clients who fill your cup and your wallet, and the tools to craft the perfect offers that will have them clamoring to work with you. You’ll wonder why you didn’t do this sooner, when all it took was a few simple changes to your approach.
First, we’ll get clear on exactly what problems your clients are facing. And, you’ll learn how to fix the one subtle thing you’ve been doing to make getting clients so much harder that it has to be.
By the end of this module, you’ll be able to speak your prospect’s language so they’ll really feel like you get them. Go into every conversation with total confidence that you know exactly what keeps your prospect up at night.
People don’t buy drills, they buy holes in things. In this module, we’ll zero in on exactly what your prospects want from you. By the end of Module 2, you’ll know just what they really want and how to use that to deeply connect with your prospects.
You’ll develop the “insider knowledge” to speak to your prospects hopes and dreams. That will give you the confidence to go into every conversation knowing you are the perfect solution for your perfect prospect.
In the first two modules, we focused on what’s going on in your prospect’s heads and hearts. In module 3, we turn to the practical question of how to find them in the real world. By the end of Module 3, you’ll have a clear vision of what your perfect client looks like and where to find them.
Imagine being able to pick your best prospect out in any room and have everyone you talk to be able to name someone they know who needs you. Have the peace of mind that comes from knowing you can find your perfect prospect with ease.
Module 4 is where it all comes together and we take your ability to build your business to the next level. By the end of this module, you will have an offer your prospects can’t resist because it delivers the perfect solution to their exact problem.
You’ll be making offers that prospects are clamoring to pay a premium to get. And you’ll be loving the security and peace of mind that comes from knowing you can generate clients on demand.
In module 5, we’ll craft the exact language to talk about your offer so prospects immediately see it’s their best solution. And, you'll learn how to execute five different lead generation methods to attract those prospects. You’ll close more sales for more money that ever before. Finally, you’ll have the satisfaction of knowing you’re being paid what you’re worth and the security of not having to worry about money ever again.
We guarantee that, if you implement what we teach you in this course, you will earn at least 200% of what you paid for the course in sales. And if you don't, we'll make up the difference.
That's right, we just guaranteed you will make 200% of what you invest in this course.
Early Pricing Expires in...
Weekly Q&A Calls
In these weekly calls, you’ll have an opportunity to ask questions and get feedback from me on the work you’re doing.
This is the place where we make sure you're making consistent progress on implementing the material, so you start making sales.
These calls are also chock-full of insights from “side-door" coaching. That’s where you have an aha! Moment as you listen to someone else get feedback.
And don't worry if you can't make a call, everything is recorded and made available for you to watch at your convenience.
Unlimited Email Support
In addition to the calls, you’ll have unlimited email access to me to ask questions or get feedback on your work directly.
If you can't always be on the group Q&A calls, this option ensures you don't miss out on any support you need to succeed.
And it ensures you get quick feedback so you don't lose momentum and can fully take advantage of every day in the program.
Private Facebook Group
You’ll also have access to a closed Facebook group just for the participants in the program.
Use it to test out what you’ll be working on. Use it to get support and accountability from your peers. Use it as a place to offer your support and feedback to others in the program.
As a small business owner, one of the most important things you can have is a tribe of peers you can turn to.
In programs I've done in the past, the community I found in other participants has lasted well beyond the duration of the program and has been immeasurably valuable to my growth.
Value: $300, but if you build relationships it's actually priceless
Fast Action Bonus
Register by the early bird deadline and get 3 30-minute 1-on-1 coaching calls with me.
This is the place to go deep on an issue. Or co-create your offer and your message. Or strategize about how to best reach your ideal prospect.
Get 3 opportunities to focus my undivided attention to working on your business.
This level of access is usually reserved for my private 1-on-1 clients, who pay considerably more than the cost of this program every month to work with me.
So, to recap, here's everything you'll get when you enroll in Perfect Clients Now!
Total value for all of this
Get it today for
Not sure if Perfect Clients Now is right for you?
Click the button in the lower right corner to book a time for a short chat with us. We'll help you get to the decision that works for you.
Just a year ago I was ready to close down my business and walk away from my dream. I felt like I had tried everything and maybe I didn't know how to run my business Coaching has opened my eyes and expanded my thinking in what the business needs. I am still learning, but the good news is I did not have to close the business and we are expanding! Thanks to Ed Erickson!
Poonam McAllister // Central Illinois Institute of Balance
Ed works with me at a deeper level and guides in changing mindsets and processes that have positively impacted my business and my personal life. Over the past 6 months, Ed has enabled me to formulate a business vision and philosophy, set goals, and guided me to effectively focus my marketing and sales efforts.
GARY HALL // Aspira Interior Design
My business is different. Will this work in my industry?
Yes. Perhaps the most universal thing in business is the need to fully understand the person you are selling to and to be able to offer them a compelling solution to their problem. No matter what you're selling, if you can't solve an important problem or meet a pressing need, you won't make the sale. This course is all about creating that compelling offer that solves your client's important problem.
I'm already busy. How much time is this going to take?
I've paced out the material so you'll never feel overwhelmed with too much to work on. Expect to spend a few hours each week doing the work and attending the sessions. Remember, this isn't about adding something else to your already full plate. It's about learning to do the stuff you're already doing better. And don't worry about missing a session. Everything is recorded and will be available to you to watch on your schedule.
This program is really expensive. I'm not sure I can afford it.
How can you afford to make fewer sales than you want or need? How can you afford to take clients for less money that you're worth? And our 200% "You can't fail" guarantee means, if you apply what you learn, you will earn back double your investment, and likely will end up making a whole lot more.
I need to work with someone who specializes in my industry.
There are certainly a lot of good people out there helping others in their industry improve. Usually, these are people who have been successful building the same type of business you have, so they decide to teach other people what they did. That's exactly the problem. They teach people to create copies of the business they created. That business worked for them at some time and place in the past. You aren't them. You aren't where they were. And you're building a business today.
I already know all this stuff.
There's knowing. And there's doing. Everything about this program is focused on implementing what you learn in your business so you see results.
You don't understand. The only thing buyers care about in my industry is price.
If you find yourself selling on price, that's because your prospects don't believe you are any different or any better than your competitors. This program is all about making you different and better than your competition, so you never have to sell on price again.
I've done marketing programs before and they never work. Why should I think this one is any different?
Most of the marketing programs out there focus on teaching some sort of lead generation or sales tactic. And many of them are pretty good. But all of those tactics are destined to fail if your offer doesn't solve a compelling problem for your clients. And few, if any, of those programs address that at all. That is what you will do in this program - create an offer your market can't resist. With that in hand, you'll find many of those other programs that didn't work will suddenly start working.
So, what's it going to be?
Will you continue struggling to get clients and resorting to cutting your fees to get them to say yes? To taking on anyone willing to pay, even though you know they aren't the people you want to be working with?
Or are you finally going to make a change?
You are 10 weeks away from holding the key to creating clients on demand and commanding the fees that accurately reflect the value you provide.
The choice is yours.