Crack the code on marketing that consistently attracts high quality prospects who buy

Our first step in Perfect Clients Now! Will be to zero in on your ideal target audience. We’re going to find the exact group of people you can - and most want to - serve.

A mistake I see business owners make all the time is they try to market to everyone. Makes sense on the surface. After all, the more people you try to sell to, the more sales you’ll make, right? Wrong.

The truth is the more narrow the audience you try to reach, the more effectively you can sell to them. This is because when you address a narrow audience, you can deliver a powerful message that resonates with them, and would certainly turn off people who weren’t part of that group. 

If you try to appeal to a broad audience, you need to water down what you say to avoid offending anyone. That leaves you with a message that isn’t compelling to anyone.

By the end of this step, you’ll know exactly who you can best serve. This step will save you countless hours of wasted time talking to the wrong prospects, deepen the conversations you have with the right prospects, and leave you feeling more connected to your audience than ever before.

Our second step is to uncover the compelling problem your perfect audience will pay to solve. 

So many business owners try to solve every problem a prospect might have. That leads to sales conversations that amount to throwing everything you can find against the wall and hoping something sticks. Usually, nothing does.

If you want to close more sales and charge higher fees, you need to focus on one compelling problem your prospect is motivated to solve. 

Focusing on a single compelling problem works better for two reasons: 

One, a fundamental truth of marketing is the only thing someone will pay for is the solution to a painful problem. 

And two, when you tell prospects you can solve all kinds of problems, you lose credibility - even if you can solve all kinds of problems. 

By the end of this step, we’ll have identified the specific, painful problem that your perfect audience is desperate to solve. Solving the problem that’s been vexing your prospect versus promising to do a bunch of stuff for them is the difference between your prospect listening in rapt attention and playing with their phone while you talk. 

There’s nothing like walking into a sales conversation with the confidence of knowing exactly what the prospect most wants.

In step four, we turn our attention to how to talk about your offer.

So many business owners miss a huge opportunity to stand out from the competition and to attract the people they want to work with here. We’re going to fix both of those things.

Getting the messaging right is like having your very own bat signal to attract high quality prospects to you. This is true because when you speak directly to your prospect’s experience, they feel like you get them.

And when they feel like you get them, they see you as someone who can solve their problem and someone they want to work with. When your prospect feels this way, your competition becomes irrelevant.

When you finish this step, you’ll have a pitch-perfect message for your perfect prospect. Your prospects will be drawn to you and feel a deep connection like you’d experience from powerful eye contact in a conversation. 

It’s easy to feel great about the work you do when you’re magnetically attracting the people you most want to work with.

In the final step of our process, we’ll build an always-on lead generation campaign that consistently generates quality leads. 

One of the reasons marketing efforts come up short is inconsistency. That’s why we’re giving you the playbook for a cost-effective, scalable campaign and showing you tested strategies for consistently working it.

When you have a consistent flow of qualified leads, not only will you close more sales but you’ll have the luxury of picking and choosing who you work with. 

This is because a consistently flowing pipeline breaks the cycle of spending all your time on client projects and then frantically scrambling to find new projects when the work ends. 

When you break that cycle, you can better capture the big part of the market who will buy, just not today. Ultimately, that gets you more sales. And you can say no to bad-fit clients because you know they’ll be another (better) prospect tomorrow.

When you finish this step, you’ll have an easy-to-implement cost-effective lead generation campaign and an action plan for consistently running it. You’ll never be scrambling to find new work again because pre-sale and sales conversations with a ready supply of quality prospects will become just a regular part of your routine. 

You’ll be happier, calmer, and better able to focus on delivering for your clients because you’ll know there’s always new work waiting in the wings.