Do you want to be able to get in front of the right prospects, have them take notice, and be eager to engage with you?
Become The Essential Resource Your Clients Seek Out No Matter The State Of The Economy
Tired of begging, pleading, and discounting to get new clients?
"I’m great at what I do, and the clients I get love me, but finding and closing new business is hard. And far too often, when I do get a client, it’s for less money than I want to make. How do I get the people I want to work with to want to work with me? And be happy to pay for it?"
That thought has crossed the mind of nearly every skilled professional who has ever ventured out on their own.
How many times have you been frustrated by prospects who just didn’t get how much you could help them?
How many times have you talked to someone you knew you could help and they said no?
And they knew you could help...and they still said no.
And to add insult to injury...when you do get someone interested, you often have to discount your fee to get them to work with you.
This is not what you pictured when you set out on your own.
Not. At. All.
Instead of living the dream and earning great money, you're constantly scrambling to get enough business to scrape by. Instead of daydreaming about the next epic trip you're going to take your family on, you're carefully planning how to make ends meet.
Maybe you're even starting to contemplate the unthinkable - closing the doors and going back to work for someone else.
It frustrating. It’s terrifying. And it’s fixable.
What if you could attract your perfect clients who are happy to pay your full fee, even when times are tough?
Imagine having a step-by-step roadmap that leads you straight to your perfect client, skyrockets your conversion rate, and allows you to fill your client pipeline like never before.
Imagine having the formula that lets you get new clients - practically on demand - who are exactly the people you want to work with. And being able to offer them a service that they can't resist.
When you're at some function explaining what you do, you'll have replaced the familiar response of "oh." with "Tell me more!" or "How can I get that?!"
That's all possible when you use the Client Attractor Blueprint to craft the perfect offer for the perfect client.
I'm Ed Erickson, and I struggled to find enough clients to keep my business going.
When I started my first business, I thought I'd have more work than I knew what to do with.
I started a consulting firm doing what I had done for other people for years. I had a lot of contacts. Clients liked me. All I had to do was throw up a website, make a few phone calls, and the business would start rushing in.
What I got instead was a lot of nothing.
I tried all kinds of things to get in front of prospects.
I hired at least 4 different companies promising to fill my practice with clients by setting appointments.
I took courses on how to get new clients by connecting with people on LinkedIn.
I learned how to create marketing funnels on facebook.
None of it worked very well.
I had to fix this because going back to a job was not something I wanted to do. And I had no idea what the problem was.
Then I heard a game-changing bit of advice...
A great offer can still succeed with mediocre marketing, but the best marketing in the world can't make up for a bad offer.
When I was really honest with myself, I was making a generic, "me-too" offer to basically anyone who would take my call. I was setting myself up to fail from the start.
As soon as I got serious about zeroing in on the best prospects for my business and making them an offer that exactly solved their problem, things turned around. That business has been going strong for over a decade now.
Now, I've put the process I followed and have taught to dozens of business owners who've worked with me privately into a 10-week course.
Introducing The Expert's Client Attractor Blueprint
The Expert's Client Attractor Blueprint is the result of my 20+ years as a corporate marketing consultant, my own struggle to overcome the same mistakes so many small business owners make, and my work with professionals on their own practices to get them out of their rut and start bringing in all the clients they need at the fees they want.
Simply put, it's a comprehensive, step-by-step program to show you how to identify, attract, and close the perfect clients for your business.
We'll work through each part together. And by the time we're done, getting your perfect clients to “yes!” will be so easy, you might start to think you have an unfair advantage.
Just 6 weeks from now you’ll have the confidence and peace of mind that comes from holding the key to getting new clients who fill your cup and your wallet, and the tools to craft the perfect offers that will have them clamoring to work with you. You’ll wonder why you didn’t do this sooner, when all it took was a few simple changes to your approach.
See if The Expert's Client Attractor Blueprint is right for you
So how does this work?
The Expert's Client Attractor Blueprint is a 3-step process designed to take you from struggling to get enough clients to survive to routinely closing the exact prospects you most want to work with for the fees that reflect the value you provide.
And, we'll be taking action to find and close new clients starting on day 1 in the program. That means you will likely have already closed a new client (or several) by the time the program ends.
Here are the steps we'll take together to get you the clients you want at the fees you deserve...
What’s their problem?
First, we’ll get clear on exactly what problems your clients are facing. And, you’ll learn how to fix the one subtle thing you’ve been doing to make getting clients so much harder that it has to be.
By the end of this step, you’ll be able to speak your prospect’s language so they’ll really feel like you get them. Go into every conversation with total confidence that you know exactly what keeps your prospect up at night and what they hope to gain by working with you.
What's Your Solution?
In step 2, we'll take your ability to build your business to the next level. By the end of this step, you will have the the an offer your prospects can’t resist because it delivers the perfect solution to their exact problem.
You’ll be making offers that prospects are clamoring to pay a premium to get. And you’ll be loving the security and peace of mind that comes from knowing you can generate clients on demand.
What's your message?
Having the perfect solution to your ideal clients' problems is one thing. Being able to comunitcate that in a clear, compelling way is something else.
In step 3, we’ll craft the exact language to talk about your offer so prospects immediately see it’s their best solution. You’ll close more sales for more money that ever before. Finally, you’ll have the satisfaction of knowing you’re being paid what you’re worth and the security of not having to worry about money ever again.
See if The Expert's Client Attractor Blueprint is right for you
Hey, what about...
My business is different. Will this work in my industry?
Yes. Perhaps the most universal thing in business is the need to fully understand the person you are selling to and to be able to offer them a compelling solution to their problem. No matter what you're selling, if you can't solve an important problem or meet a pressing need, you won't make the sale. This course is all about creating that compelling offer that solves your client's important problem.
I'm already busy. How much time is this going to take?
I've paced out the material so you'll never feel overwhelmed with too much to work on. Expect to spend a few hours each week doing the work and attending the sessions. Remember, this isn't about adding something else to your already full plate. It's about learning to do the stuff you're already doing better. And don't worry about missing a session. Everything is recorded and will be available to you to watch on your schedule.
I'm not sure I can afford it.
How can you afford to make fewer sales than you want or need? How can you afford to take clients for less money that you're worth? For most people who enroll in the program, just one or two sales will recoup their investment. I've designed the program so it's likley you will have made those sales before you finish the program.
I need to work with someone who specializes in my industry.
There are certainly a lot of good people out there helping others in their industry improve. Usually, these are people who have been successful building the same type of business you have, so they decide to teach other people what they did. That's exactly the problem. They teach people to create copies of the business they created. That business worked for them at some time and place in the past. You aren't them. You aren't where they were. And you're building a business today.
I already know all this stuff.
There's knowing. And there's doing. Everything about this program is focused on implementing what you learn in your business so you see results.
You don't understand. The only thing buyers care about in my industry is price.
If you find yourself selling on price, that's because your prospects don't believe you are any different or any better than your competitors. This program is all about making you different and better than your competition, so you never have to sell on price again.
I've done marketing programs before and they never work. Why should I think this one is any different?
Most of the marketing programs out there focus on teaching some sort of lead generation or sales tactic. And many of them are pretty good. But all of those tactics are destined to fail if your offer doesn't solve a compelling problem for your clients. And few, if any, of those programs address that at all. That is what you will do in this program - create an offer your market can't resist. With that in hand, you'll find many of those other programs that didn't work will suddenly start working.
Isn't it about time you earned what you're worth?
So, what's it going to be?
Will you continue struggling to get clients and resorting to cutting your fees to get them to say yes? To taking on anyone willing to pay, even though you know they aren't the people you want to be working with?
Or are you finally going to make a change?
You are 6 weeks away from holding the key to creating clients on demand and commanding the fees that accurately reflect the value you provide.
The choice is yours.