I talk to a lot of business owners who are stuck. They tell me about their challenges and frustrations. They tell me about the things they want. Things like: More time with their families More self-sufficient employees Happier customers And a million other hopes and dreams for...
John Wannamaker has a famous quote about advertising...
Quick, what is a customer worth to you? If you couldn't answer that question, you're not alone. Few small business owners can. But, you need to be able to answer that question. It's one of the most important metrics in your business. The metric is "customer lifetime value" (CLV)....
When I tell people I'm a business coach, the reaction is usually a quizzical look. Then a follow up question, "What do you actually do?" That's a deceptively difficult question to answer in the usual networking event sound-bite format. That's because what I actually do depends a...
Have you ever been frustrated that you didn't hit your goals? You're not alone. That frustrates a lot of people. Often, they can't understand why they don't get to the finish line. It's because they never cross the start line. Makes sense, right? You'll never finish if you...
Let's face it, running a small business means always having a to-do list that is far longer than any mere mortal could ever complete. The result? Stress. Overwhelm. Feeling like you're falling behind. Not fun. In last week's post, I said you need to ruthlessly prioritize and delegate. This week,...
As a small business owner, you only have so many hours in the day. During that time you need to: find new prospects close sales service existing customers plan handle all the administrative stuff that makes the business run As anyone who's been in that position...
Your prospects don't care about you. Well, that's not entirely true. They care about you to the extent that you can solve their problems. So, can you? Do your prospects believe that you can? Understanding the issues your prospects face and the outcome they want are essential to winning...
Who is your ideal customer? Every business, no matter what it does, needs to be very clear on who they serve. This is one of the single most common sources of trouble I see in businesses. They aren't clear on who their ideal customer is. When I...
No one starts a business with dreams of scraping by. What we all wish for is to achieve the good life. To have all the money we will ever need and all the freedom to enjoy it. But the reality for too many business owners is...