facebook_pixel
Erickson Business Coaching | Blog
50
blog,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.2,wpb-js-composer js-comp-ver-5.1,vc_responsive
 

Who is your ideal customer? Every business, no matter what it does, needs to be very clear on who they serve. This is one of the single most common sources of trouble I see in businesses. They aren't clear on who their ideal customer is. When I...

No one starts a business with dreams of scraping by. What we all wish for is to achieve the good life. To have all the money we will ever need and all the freedom to enjoy it. But the reality for too many business owners is...

"The only thing worse than being blind is having sight but no vision." - Helen Keller The business press is full of fawning articles about visionaries and their vision. It makes you think these are rare, special people with qualities us mere mortals could never hope...

Last week we talked about the importance of having a purpose in your business. Today, I want to give you some tips for how to put that purpose to work in your business.   After all, you didn't go through the whole exercise to define your...

Have you ever stopped to ask yourself why you have a business? When I ask business owners this question, I often get some version of "to make money." It is often delievered in a tone that screams "are you stupid?" "Money for who?" I ask. "For me, of...

If you were building a house, would you try to make the walls stand up on whatever ground was beneath you? Of course not. You would make sure there was a proper foundation to hold everything else up. So why aren't you doing that with your business?   Navigating...

Every business passes through three distinct stages of life, much like their human owners. It's important to understand these stages and what's needed to progress from one stage to the next. Far too many small businesses die for failure to navigate the transitions from one stage to...

Every business has two equally important parts. The first part is what the business does. The second part is how the business runs. Both of these parts of the business have to operate effectively for the business succeed. If you focus on only one or the other, you...